Permanent Makeup
by Michelle O'Byrne
Timeless Beauty, Effortless Confidence:
Discover the Art of Permanent Makeup
Permanent Makeup Specialist based in New Plymouth, NZ
30+
Years Experience
1000s
of Treatments Performed
0%
Licensed & Certified
0s
Hundreds of Confident Clients
Permanent Makeup,
Lasting Beauty
Permanent makeup is more than a beauty treatment. It’s about confidence, convenience, and feeling like yourself without the daily effort.
Michelle O’Byrne combines advanced cosmetic tattooing with decades of experience in the beauty industry to deliver results that are soft, natural, and tailored to your features. Every face is different, and every treatment is approached with precision, care, and attention to detail.
"I specialise in working with mature skin types, which requires an experienced touch and expert consideration of the appropriate needle type, depth, and technique suitable to the skin I am working on"
Natural-looking, Long-lasting and Flawless
Step into effortless confidence with our range of expert permanent makeup services. With precision and care, Michelle creates tailored enhancements for your brows, eyes, and lips, delivering timeless results that let you wake up looking radiant every day.
Eyeliner Specialist
Defined eyes without smudging, smearing, or daily do-overs.
Explore eyeliner treatments
Permanent Lip Line
Colour, balance and definition without lipstick.
View lip tattoo options
Beautiful Brows
Shape, symmetry and structure without daily makeup.
One of New Zealand’s leading eyeliner specialists
Permanent eyelines are my specialty and passion!
Your eyes are often the first thing someone notices about you - and are considered the windows to your soul. So it makes sense to show them off to their (and your) best advantage!
Eyeliner is used to highlight your eyes, make your lashes look fuller, and even change the perceived shape of your eyes. If applying perfect eyeliner every morning is a challenge, permanent eyeliner is the way to go for a flawless look without the fuss. It will save you time and money in the long run too.
Permanent
Lip Lines
A permanent lip line, lip line blend or a full lip colour can help define your lips, correct any asymmetry and make them appear fuller and more youthful.
It's also a fantastic solution for anyone with makeup allergies, naturally pale lips or an active lifestyle where putting on and taking off cosmetics is a hassle.
"I wholeheartedly recommend Michelle as your makeup tattooist
I love my eyebrows now, they're totally transformed, they look amazing. With Michelle's vast experience & professionalism in her field of expertise I'm a very satisfied customer. There is also the opportunity to get into & purchase some amazing beauty products."
Leah Wilcox
"I love Michelle and love, love her work!
I first met Michelle in 2018 when I was an eyeliner model.
Over the years I have had micro needling, colour correction of my green brows (another artist had done 6 years prior), and removed a lip liner that was outside of my lips. Eventually I even had my eyeliner turned into a soft eye shadow.
As a highly anxious person she puts me at ease and makes me feel safe and comfortable."
Julie Thompson
"Michelle thank you for my fantastic eyebrows!
I had struggled for ages with my own eyebrows as they were thin and getting thinner.
I met with Michelle and we had a chat on what I wanted. Michelle was awesome and went through the type of procedures she performed. Then based on her recommendation I had my eyebrows tattooed.
The colour Michelle chose matches perfectly with my skin and colour of my eyes."
Sandra Sutton
Beautiful
Brows
Your eyebrows provide a frame for your face and draw attention to your eyes. Permanent eyebrows enhance your brow colour, fullness and symmetry, and can be positioned and shaped to make your face appear more youthful.
Perfect for those with uneven, sparse or non-existent eyebrows or anyone who wants a more low maintenance makeup regime.
Why Choose Michelle?
Michelle is deeply passionate about permanent makeup and holds her work to the highest professional standards, even in an industry that remains largely unregulated in New Zealand. Only exceptional care. Always.
Unrivalled Education
Michelle has trained with Sydney based Val Glover Hovan, world renowned expert in permanent makeup and cosmetic tattooing industry.
Unparalleled Experience
With over 30 years of experience in the beauty industry, Michelle is a celebrated permanent makeup artist, trainer, advanced skin therapist, and leader within her field.
Ongoing Development
Michelle received advanced education from America, Europe, and Australia allowing her to bring back the world’s best techniques to the New Zealand market.
Safe Environment
Michelle has a very authentic and warm approach which helps to make her clients feel really comfortable while they are having their chosen treatment.
Lifetime Member SPCP
Lifetime Member of the International Society of Permanent Cosmetic Professionals (SPCP), promoting permanent makeup safety, excellence, and professional standards.
Frequently Asked Questions about Permanent Makeup
Find clear, honest answers to common questions about permanent lip makeup, so you can feel confident, informed, and ready for your treatment.
Is Permanent Makeup painful?
We use fantastic topical numbing products to ensure the treatment is as pain-free as possible, with most clients experiencing very little discomfort. Both the eyeliner and lip procedure are numbed prior to the treatment commencing, however the eyebrows are very lightly marked out without any prior numbing initially due to achieving a perfect pre drawn shape (most clients say the pain is 3/10 so totally bearable).
Once the procedure begins further anaesthetic is applied as you numb within seconds when applied to broken skin. Near the end of the all our treatments the area will begin to feel tender which is totally normal. During eyebrow procedures often clients drift to sleep, and compare the fact that tweezing feels worse than the tattooing itself.
How long do permanent cosmetics last?
Longevity varies by area, skin type, pigment choice, and lifestyle, but most results last 1 to 3 years before a refresh is needed.
Brows: typically 12 to 24 months
Lips: often 2 to 5 years
Eyeliner: the longest lasting of all areas
Permanent makeup is designed to fade softly over time so the colour can be refreshed and adjusted as your features and preferences evolve.
What is Permanent Makeup?
Also known as micro-pigmentation and cosmetic tattooing, permanent makeup is an advanced form of tattooing in which medical grade pigments are infused into the dermal layer of the skin using pre sterilised needles in order to create a shadow of colour that mimics perfectly applied make-up in soft natural tones of colour.
Is permanent makeup safe?
Yes, when performed by a qualified and experienced technician using proper hygiene protocols. Michelle follows strict safety standards including:
sterile, single-use needles
medical-grade equipment
premium-quality pigments
comprehensive sanitation procedures
Your safety, comfort, and results are always the top priority.
Will my results look natural?
Yes. Michelle specialises in soft, natural-looking enhancements that work with your features rather than overpower them. Each treatment is fully customised to your face shape, colouring, and personal style.
The goal is not for people to notice your makeup — it’s for them to notice how fresh, balanced, and confident you look.
What if I feel nervous?
That’s completely normal. Michelle offers no-pressure consultations so you can ask questions, see real results, and only proceed when you feel confident.
For more detailed FAQs, explore each individual treatment page. If you still have questions, or need personalised advice, reach out any time.
My
Vision
My goal is for you to leave feeling looked after, empowered, and ready to take on the world, putting your best face forward.
I’m committed to staying at the forefront of the New Zealand permanent cosmetics industry through ongoing education, advancing technology, and evolving beauty trends. I don’t just meet regulations, I exceed them, so you can feel safe, cared for, and completely confident in your treatment.
My goal is for you to leave feeling looked after, empowered, and ready to take on the world, putting your best face forward.
Book an appointment with confidence today
New Plymouth
28 Northgate, Strandon,
New Plymouth 4312
Free Street Parking
